Pricing

Simple, aligned, and honest.

One platform fee, plus a share of the protection revenue Tag creates at your checkout. We only win when you do — and claims are funded by Tag, never billed back to your store.

What's included

Everything, from day one.

No feature gates, no per-seat pricing. Every Tag store gets the full platform.

  • Checkout protection widget, styled to your store
  • Full claims desk — AI triage, human review
  • On-brand customer emails and claim portal
  • Live dashboard: attach rate, claims, revenue
  • Concierge install + migration from Route or Navidium
  • Claims funded by tag. · cancel anytime
Starts at
$250/month
Plus an aligned share of protection revenue. Self-serve tiers are rolling out now — early partners lock founder pricing.
Get your exact quote
No card required · concierge setup
Run your numbers

What's protection worth at your checkout?

Your orders, your average cart, your assumptions — see the revenue pool Tag opens up before you ever talk to us.

Protection revenue your checkout generates
$28,050/yr
Merchants typically share in 30–50% of that pool — $8,415$14,025/yr in margin you aren't collecting today. Exact split depends on your plan.
Get your exact quote
Claims are funded by tag. — this is margin, not float.
Questions

Pricing FAQ

What does Tag cost?

Plans start at $250/month, plus an aligned share of the protection revenue Tag generates at your checkout. Final self-serve tiers are rolling out now — early partners lock founder pricing. Book a demo for an exact quote on your order volume.

Who pays for claims?

Tag funds approved claims — replacements and refunds for protected orders are covered by Tag, not billed back to your store.

Is there a long-term contract?

No. Tag is month-to-month and you can cancel anytime. Open claims are always honored through resolution.

How long does setup take?

Setup is concierge: our team installs the checkout widget, configures your claim flow, and runs a live test order with you — typically same-week from first call. Migrating from Route or Navidium is included.

Which platforms does Tag support?

BigCommerce, Shopify, WooCommerce, and Spree today, plus a direct API for custom storefronts.

Book a demo