About

Protection is a promise.
We're the team that keeps it.

Tag adds a protection option to your checkout and runs the claims desk behind it — AI-triaged, human-decided, and resolved on your brand. No handoffs to a stranger's app, no black-box denials, no fine-print escape hatches.

How the desk works

Fast because it's disciplined.

When a claim comes in, AI agents go to work in minutes — reading the photos, checking the shipment history, pricing the remedy, and flagging anything that needs a closer look. Then a person makes the final call. Every time.

Remedies follow a simple ladder: replacement first when stock allows, refunds when that's what makes the customer whole, and honest, evidence-based answers on the rare claim that doesn't hold up. Customers get a clear decision and a real explanation — not a form letter.

And it all happens on your brand: your store name on the emails, your look on the claim pages, your customer relationship intact from opt-in to resolution.

What we believe

Three rules we run the desk by.

The customer stays whole.
Replacement first when stock allows, honest remedies when it doesn't, and the customer chooses when there's a choice to make.
The store stays in front.
Claims resolve on your brand, in your voice. Tag arranges; your store ships. Your customer never leaves your world.
Evidence decides.
AI reads every claim, a human signs every decision, and the photos — not the vibes — make the call. That discipline is what lets us say yes fast.

Want this desk behind your checkout?

Book a demo