The Route alternative that pays your store.
Route made package protection a checkout standard. Tag keeps the idea and fixes the economics: the protection line becomes revenue your store shares in, and when something goes wrong, your customer is taken care of on your brand — not handed to someone else's app.
Tag vs. Route
| tag. | Route | |
|---|---|---|
| Protection revenue | Shared with your store — protection becomes a margin line you keep | Collected by the protection provider |
| Claim experience | On your brand — customers file and track on pages styled to your store | Customers are handed to a third-party app and brand |
| Claims desk | AI-triaged, human-reviewed, funded by Tag | Largely automated self-service |
| Setup | Concierge install + live test order, typically same-week | Self-serve app install |
| Contract | Month-to-month, cancel anytime | Varies by agreement |
| Platforms | BigCommerce, Shopify, WooCommerce, Spree, custom API | Shopify-first, other platforms vary |
Comparison reflects our understanding of publicly available information as of July 2026. Route is a trademark of Route App, Inc.; Tag is not affiliated with Route.
Switching FAQ
Why do merchants switch from Route to Tag?
Three reasons come up in nearly every migration: protection revenue becomes store margin instead of leaving with a third party, customers resolve claims on the store's own brand instead of being handed to an outside app, and a real claims desk — AI-triaged, human-reviewed — answers instead of a ticket queue.
How hard is it to migrate from Route?
It's a concierge process on our side: we install the checkout widget, port your protection settings, and run a live test order with you. Stores typically switch without a day of gap in protection.
What happens to claims that are open with Route when I switch?
Route remains responsible for orders protected under Route. Tag protects every order from the moment the widget goes live, and our team helps you draw that line cleanly for your support staff.
Does Tag work on my platform?
Tag runs on BigCommerce, Shopify, WooCommerce, and Spree, with a direct API for custom storefronts.